In recent years, beachwear has undergone a profound transformation.
Women are no longer looking for a swimsuit that simply “looks good”, but for
one that reflects their identity, values, and way of feeling in the world. Trends
today do not revolve only around shapes or seasonal colors, but around a
more intimate and conscious approach that places the body, nature, and the
relationship between what we wear and who we are at the center.
In this landscape, the sustainable swimwear by Festa Foresta represents a
new way of living the sea. Here, aesthetics are not about appearance, but
about a daily gesture of care: for oneself, for one’s skin, and for the
environment. Wearing a swimsuit becomes an act that speaks of
authenticity, comfort, and respect.
The growing value of sustainability in beachwear
More and more women are choosing swimsuits made with regenerated
materials or sourced from responsible supply chains. This is not a temporary
trend, but a sensibility that grows alongside awareness of how the textile
industry impacts the oceans and the climate. Today, choosing a new swimsuit
means looking not only at its shape, but at the origin of the fabric, the
production process, and the transparency of the brand.
In this context, Festa Foresta uses regenerated fibers such as ECONYL and
recycled polyamides, recovered from discarded fishing nets and industrial
waste. This means giving new life to existing materials and transforming what
is often considered waste into a garment that embraces the body gently.
Sustainability also concerns the rhythm of production. The brand creates
each piece in small Italian workshops, following a slow and artisanal
process in which each step is overseen and every garment is treated with individual care.
This makes it possible to avoid waste, produce only what is
necessary, and guarantee quality that lasts over time.
Authentic shapes: freedom instead of perfection
One of the most meaningful shifts in women’s swimwear is the move away
from rigid, standardized silhouettes. The era of collections designed for
“perfect bodies” is behind us: today’s aesthetic values naturalness and
harmony with one’s true form.
The swimwear by Festa Foresta is designed to follow the body, not force or
reshape it. The lines are soft, the cuts essential, the design conceived to
accompany everyday movement: swimming, walking, breathing without
feeling observed or judged.
This authenticity is echoed in the color palette, inspired by Mediterranean
landscapes: tones of sand, butter, sea green, terracotta, and pale blue.
Colors that do not overpower the wearer, but blend with the skin and natural
light. It is a discreet beauty, one expressed through calm rather than
performance.
The continuity between underwear and beachwear
This approach is reflected also in the brand’s natural underwear collections.
Everything closest to the skin should feel like a second skin—soft, gentle,
and supportive. The Softer Than line, crafted in micromodal and other
certified natural materials, expresses the same values: comfort, inclusivity,
subtlety.
When the body is respected in daily life, it is also respected in the open and
bright moment of the shoreline.
A trend that lasts: being oneself
The real shift in contemporary swimwear is simple: the swimsuit is not meant
to transform us, but to resemble us.
Women seek garments that do not impose an image, but allow their own to
emerge. This is where the work of Festa Foresta finds its deepest meaning:
creating swimwear that allows one to feel at ease, without filters, without
perfectionism, without adapting to external models.
The result is a kind of beachwear that doesn’t follow the trend — it defines it
— because it is born from listening to the body and to real life.
